کتاب Logo Creed اثر Catharine Fishel نشر Rockport
کتاب Logo Creed اثر Catharine Fishel نشر Rockport کتاب Logo Creed اثر Catharine Fishel نشر Rockport

کتاب Logo Creed اثر Catharine Fishel نشر Rockport

برند: متفرقه (Miscellaneous)
دسته بندی: کتاب، لوازم تحریر و هنر > کتاب > کتاب چاپی غیر فارسی

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مشخصات
10
نویسنده
Catharine Fishel
شابک
9781592538287
موضوع
گرافیک
قطع
سایر
نوع جلد
نرم مقوایی
نوع کاغذ
گلاسه
تعداد صفحه
216
گروه سنی
بزرگسال
وزن
793 گرم
سایر توضیحات
Written by the founder ofLogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers includingDavid Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taughtdesigners, and those who never stop learning."